Target audience research 1) How old are you? (Please circle) 15-24 25-35 36+ 2) How often do you visit the cinema? (Please circle) 2-3 Times a month Once a month Once every few months Once a year Never you only rent/buy films 3) Who would you go to the cinema to watch a horror with? Friends Family work friends’ boyfriend/girlfriend by yourself 4) Which of the following film genres do you like? (Please circle) Rom-com Action Horror Thriller Feel-good Other (please state)……………………………………………………………………………………………………………... 5) What is your favourite sub-genre of horror? (Please circle) Slasher Gothic Psychological Found Footage Supernatural 6) Why have you chosen this sub-genre? .......................................................................................................................................................................................................................................................................................................... 7) Do you look on YouTube for the latest film adverts, teaser trailers etc...? No Yes (if so please state which films)……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 8) Which part of a trailer do you find most effective in persuading you to watch a film? (Please circle) The music? The fast paced editing? Clips shown from the movie? The sting?* Actors that feature? *Action being the clips shown from the movie. *The sting being the last final shock of horror to scare you. 9) Has a trailer ever stopped you form seeing a movie? If so please state what movie and why: ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 10) What is your favourite part of a horror film? Please explain why: ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………. 11) What is your favourite all time horror film? Please explain briefly your choice: ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….………………………………………………………………………………………………………………………………………………. 12) Do you look out for articles and reviews for new releases? No Yes (if so please state where you look , newspapers magazines etc..) ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….