Film Magazine

My Pitch

http://www.youtube.com/watch?v=SVf0CK655Bk&safe=active

Exploration of Taglines

REST IN PIECES

Taglines play a key role when it comes to horror films. They consist of having a clever play on words which relate to the movie. The main purpose of the tagline is for a certain line or words from an advert to stay with the audience, which should entice the audience to want to watch the respective movie. If the tagline is effective and well created, the audience will want to see the movie and will also recommend it to other people.

Although there is a vast amount of taglines that I have researched, the most memorable one for me is ‘Rest in Pieces’, from the film Final Destination. It is an insight to the narrative of the film and also a clever play on words; specifically from the phrase ‘Rest in Peace’ as it is inevitable as in the film the victims will die as they have cheated death before.  For the film ‘The Hills have Eyes’ the tagline is ‘The lucky ones die first’.  This is a chilling and disturbing tagline as it shows the horror and pain that will be inflicted upon the victims within the film. This powerful tagline shows the audience what will be in store for them before they even watch the film.



Tagline from The Hills Have Eyes

 The tagline I have chosen for my advert is 'Patrick wants to come home now'. This links in with the title of my movie (Patrick), and the narrative as Patrick, who is the disgruntled and psychotic son who was abandoned by his parents due to him having had violent and dangerous outbreaks as a child. He has come back for his family, and to kill his replacement. The tone of my tagline is almost childlike. I established this by using his name instead of 'He'. This created the illusion that the conversation of Patrick is a sensitive subject and when he does come home he’s going to cause pain and suffering to anyone who does not want him there. 

Title exploration

Through research for titles of horror movies, the same style came up for the majority, even within the different sub genres. The titles used were directly linked to the root of the narrative for the film.

For this film, the title 'Orphan', initially indicates that the narrative focuses on a girl orphan. However, it indicates the genre and even sub-genre of the film as within the horror sub genres  we know that demonic or possessed children feature as the antagonist in these films. This simple title shows how important it is for a movie to have a powerful title. It could almost be argued that the more ambiguous and subtle titles allow room for the audience to assume what will happen in the film, thus creating interest and intrigue making them want to watch it. We can also see the impact of slogans that are used when promoting the horror film, by such things as bus posters; where the slogan is the only thing used to captivate the audience’s attention. This is a simple yet effective way of making the link from the slogan to the title of the film.

'The Blair Witch Project', suggests that the sub genre the film is within is supernatural/cult genre. It suggests that the folk tale of the bair witch will feature heavily and may be the tourment and down fall of the victims.

For my film I have decided to call it after my main antagonist 'Patrick'. This technique I have adopted through other film titles such as 'Hannibal Rising', where the main serial killer/antagonist has the nickname 'Hannibal Lecter'. This implies that the narrative will surround the killer and his victims given an insight to the narrative. I hope to achieve this with my film title, 'Patrick'.

Magazine Name

The dictionary definition of premiere is ‘first in importance’, this could be relevant for the movies that would be featured in my magazine.  Also, my magazine would be ‘first in importance’ amongst other film magazines.

One aspect of which my magazine would report on and direct that type of press coverage to the targeted readership. My magazine will report/cover all types of genres not just horror films as I feel that you could be more creative with a wider range of genre options then just specifically designing a magazine for just one. By opening the genre market up to other films,  it would also induce a larger readership, making my magazine the most popular on the shelves.  Having made this decision, I needed my mast head to be slick and eye catching to all movie lovers. As the horror magazines have gory and Halloween like font, my magazine needed to be more sophisticated and look more professional. Here are some examples of my magazine title in horror fonts. These effects were not what I wanted to achieve. As we can see with the ‘Zombie’ font the word is almost unreadable and creates a messy look. The top heading shows an edgy style but still possess the messy look that I did not want. The second bottom one looks better and more sophisticated than the rest, however it still lacks lustre and would not catch the target audience’s attention. Here are more ‘slicker’ and modern fonts that may attract my target audiences as they are neat and attractive. However they seem too unexciting still and need an edgy look to them to set the magazine apart from other magazines on the shelf and draw the attention of the directed target audience.