Exploration of Taglines

REST IN PIECES

Taglines play a key role when it comes to horror films. They consist of having a clever play on words which relate to the movie. The main purpose of the tagline is for a certain line or words from an advert to stay with the audience, which should entice the audience to want to watch the respective movie. If the tagline is effective and well created, the audience will want to see the movie and will also recommend it to other people.

Although there is a vast amount of taglines that I have researched, the most memorable one for me is ‘Rest in Pieces’, from the film Final Destination. It is an insight to the narrative of the film and also a clever play on words; specifically from the phrase ‘Rest in Peace’ as it is inevitable as in the film the victims will die as they have cheated death before.  For the film ‘The Hills have Eyes’ the tagline is ‘The lucky ones die first’.  This is a chilling and disturbing tagline as it shows the horror and pain that will be inflicted upon the victims within the film. This powerful tagline shows the audience what will be in store for them before they even watch the film.



Tagline from The Hills Have Eyes

 The tagline I have chosen for my advert is 'Patrick wants to come home now'. This links in with the title of my movie (Patrick), and the narrative as Patrick, who is the disgruntled and psychotic son who was abandoned by his parents due to him having had violent and dangerous outbreaks as a child. He has come back for his family, and to kill his replacement. The tone of my tagline is almost childlike. I established this by using his name instead of 'He'. This created the illusion that the conversation of Patrick is a sensitive subject and when he does come home he’s going to cause pain and suffering to anyone who does not want him there.