Tuesday, 27 November 2012

Trailer analysis 3


Trailer analysis 3
Scream 4

As the trailer starts we can hear the iconic ring that started it all, this ring indicates the beginning of a horror story. We are taken back to Woodsboro where the murders have happened before and one of the continuous survivors, Sydney has returned to her hometown and where she was first victimised. A new generation of teenagers live in the legend that happened there over a decade ago, these are seen to be smart enough that should a ‘killing spree’ happen to them they are well informed to be able to survive their real life horror movie. ‘What’s your favourite scary movie?’ is continuously asked throughout the trailer when said by ‘Ghostface’. We are shown all the possible victims of Ghostface through the new generation of teenagers.

The surviving character (Sydney) from the legend itself offers a guide as to how the narrative will pan out. However, Sydney having previously survived ‘Ghostface’ faces new challenges as the rules of his murders have changed. We are shown that Ghostface could be anyone and it’s always the person you least expect it to be. This trailer appeals to a new generation of horror film lovers as they see the advances technology has on the genre.  

The stabs that are constantly used in the trailer show the fast pace of the narrative and that the many characters the killer could be anyone of them. This makes the fear of the unknown even more suspenseful for the audience.  

Sound
‘What’s your favourite scary movie?’
This iconic line that is used throughout the scream film series scares those most who know the meaning behind it, as the ending of that phone call never ends in a life being saved. This question is the starting point of a new generation of victims and also a new generation of fans for the ‘Scream’ franchise.                                                                                                This is constantly repeated throughout the trailer in a mocking way. It shows that mocking an unknown force or pretending that it’s a joke will inevitably end in a brutal death of a character.  This can then be supported by the quote pulled from the trailer ‘it’s time for someone new to die’.
The unexpected is the new cliché, even virgins can die now’

This directly pulls the strings of the horror conventions that the first victims are the promiscuous and rebellious, however the rules have changed and anyone can die. This is a clever and effective way of challenging conventions that lie within a horror film. It creates a new type of narrative that can appeal to the new generation of horror fanatics.   

“Halloween, Texas Chainsaw, Dawn of the Dead, The Hills have Eyes, The Amittey Ville Horror, The Last House on the Left, Friday the 13th, Nightmare on Elm Street, My Bloody Valentine, When a Stranger Calls, Prom Night, Black Christmas, it’s one of those right, RIGHT?!”

Here Kirby is desperately trying to save her life by showing her knowledge of the horror film and what entails if she gets it wrong showing that the new generation is smarter and more aware of the consequences of messing with a real life horror film. This again supports the notion that even though the characters are aware of what may happen to them they still feel that it actually won’t.

I’ll be right back’
 A classic quote that can be found in most horror films to show the lack of fear within the character and the innocence along with it, a common horror movie trait.


Meise on scene

For this movie the narrative occurs in a town which has previously faced Ghostface murders.
Props that are used within the movie are indicators that history is about to repeat itself. The town is littered with Ghostface marks. This could do one of two things. The first being them taking it seriously and fearing that they will die; the second being that think it is a joke and making light of the situation.

The use of technology is featured heavily in the trailer. This shows how it will play a massive part in movie and how the killer will expose his victims and may even help the victims and the protagonist expose the killer himself. In addition the use of technology shows the generation gap from previous horror films or even the first scream movie. It shows how the antagonist is smarter now as well for concealing himself from his victims and the public.
From looking at the trailer it is clear to see a generation gap in regards to the costumes the characters wear. 

We have Sidney who is the classic final girl, she’s brunette, wears sensible clothing, nothing provocative or flashy as though she doesn’t want to draw attention to herself. Then we have the younger generation who know now that being a virgin will not save you from a horror movie, there are new rules. Therefore they do not need to stick to the old ones. They were provocative clothing and still go to parties.
The iconic clothes of the antagonist; the long dark overall and the Ghostface mask make It impossible to determine who the killer is this time creating the sense of fear for both the audience and characters as to who it could possibly be, and that no one is safe and no one can be trusted. It also creates complacency for the audience. They know what story to expect just from seeing that mask.

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